There is fascinating new research out of England on the interaction between the brain and physical peak performance. The New York Times reports on small deceptions that provide the room for elite athletes to increase performance by more than one percent.
Also, for what it is worth, the photo selected from the AP for the story is perfect. The shadows presented by the three cyclists is a great accent to description of the experiments used to test the theories about performance limits.
What does the article tell us about self-monitoring during a race or self-coached athletes? Ultimately, there is no lying to oneself.